All About Vision® has achieved rapid and consistent growth since its launch in January 2000. The website benefits from:

• excellent search engine rankings
• links from a variety of websites
• frequent exposure in consumer media
• promotional relationships with organizations such as the American Academy of Optometry

Measured in unique visitors, and documented weekly by WebTrends reports, the site served more than 8.2 million users in 2007.

Search Engines

Much of All About Vision's traffic comes from search engines. The site has achieved high rankings with all the major search engines — including Google, Yahoo, MSN and AOL — and was a featured case study at Search Engine Strategies, an international conference of search engine marketing professionals.

Below are examples of the site's "organic" (non-paid) rankings for several key terms. Rankings are constantly changing, and this "snapshot" is from January 7, 2008.

Media Exposure and Linking

All About Vision has been cited by The Wall Street Journal, Newsweek, USA Today, Macleans, Yahoo! Internet Life, Golf Digest, Kiplinger's Personal Finance, US News & World Report, CBS MarketWatch, the BBC, and many more U.S. and global media.

As a result of this exposure and the site's high-quality content, it is linked to by hundreds of corporations, governments, academic institutions, healthcare reference websites, and local eyecare practices.

Advertising Performance

All About Vision's targeted audience and contextual environment regularly produce much a higher response than the web in general. For example, click-through for the site's 250x250, non-rich media ads in 2004 was 2.12% — ten times that of all non-rich media ads served by DoubleClick in 3Q2004.

In addition:

• Average click-through rate (CTR) from an advertorial to the sponsor’s website was 62%.
   
• CTR from hosted Sponsored Sections to the sponsor’s website was 26%.

All About Vision goes beyond click-through to offer tools for lead generation and other innovative mechanisms for involving your target audience with your product or service. For ideas, please download our ToolKit (PDF file) or request a mailed copy.