What is All About Vision®?
It's a one-stop resource for consumers who are actively looking for information on their eye health and vision correction options — including eyeglasses, contact lenses, sunglasses and refractive surgery. The site includes 500 pages of articles, news, product information, and interactive learning tools.

Who's the audience for All About Vision?
Consumers who want to know what's available to improve vision and eye health. More than half of all Americans require some type of vision correction, plus there are many who influence the purchases of others, including spouses, children and parents.

How many people visit All About Vision?
The site will serve nine million unique visitors in 2009, as measured by weekly Google Analytics.

How does All About Vision attract visitors?
The top generator of visitors is search engines, and All About Vision has top rankings on the major search engines for hundreds of vision-related terms. Public relations, direct marketing, and promotional relationships with various organizations also drive traffic. In addition, the site is linked to by thousands of websites of corporations, governments, academic institutions, eye care professionals and U.S. and international media. According to Yahoo!, as of November 2009 more than 18,000 pages on the web link to All About Vision.

Who produces All About Vision's content?
A staff of full- and part-time writers/editors generate the site's content, which is proprietary and developed exclusively for All About Vision. Ten respected eyecare professionals comprise the site's Editorial Advisory Board:

• Brian Boxer Wachler, MD
• Brian Chou, OD
• Michael DePaolis, OD
• Burt Dubow, OD
• Robert L. Epstein, MD
• Valerie Kattouf, OD
• Chris Knobbe, MD
• Mark Mattison-Shupnick, ABOM
• Charles Slonim, MD
• Vance Thompson, MD

How does All About Vision help advertisers sell more efficiently?
By providing advertisers with a totally targeted audience. You're reaching the people who ultimately consume vision care products and services at a time when they're ready to buy or try. And in addition to your ads, All About Vision offers every advertiser listings on our Special Offers and Find a Doctor pages.

Who's behind All About Vision?
The site was created by Access Media Group LLC, a print and electronic communications company specializing in vision care. Access Media's principals have been involved in vision care publishing for more than 30 years.

Does Access Media publish other health portals?
An Access Media joint-venture company, Ceatus Media Group LLC, is the publisher of Consumer Guide to Dentistry®, Consumer Guide to Plastic Surgery® and Consumer Guide to Bariatric Surgery®.