What is All About Vision®?
It's a one-stop resource for consumers who are actively looking for information on their eye health and vision correction options — including eyeglasses, contact lenses, sunglasses and refractive surgery. The site includes more than 450 pages of articles, news, product information, and interactive learning tools.

Who's the audience for All About Vision?
Consumers who want to know what's available to improve vision and eye health. There are more than 160 million Americans who require some type of vision correction, plus many who influence the purchases of others, including spouses, children and parents.

How many people visit All About Vision?
The site served more than 8.2 million unique visitors in 2007, as measured by weekly WebTrends reports.

How does All About Vision attract visitors?
The top generator of visitors is search engines, and All About Vision has top rankings on the major search engines for hundreds of vision-related terms. Public relations, direct marketing, and promotional relationships with various organizations also drive traffic. In addition, the site is linked to by thousands of websites of corporations, governments, academic institutions, eye care professionals and U.S. and international media. According to Yahoo!, as of February 2008 more than 19,000 pages on the web link to All About Vision.

Who produces All About Vision's content?
A staff of full- and part-time writers/editors generate the site's content, which is proprietary and developed exclusively for All About Vision. Nine respected eyecare professionals comprise the site's Editorial Advisory Board:

• Brian Boxer Wachler, MD
• Brian Chou, OD
• Michael DePaolis, OD
• Burt Dubow, OD
• Valerie Kattouf, OD
• Chris Knobbe, MD
• Mark Mattison-Shupnick, ABOM
• Charles Slonim, MD
• Vance Thompson, MD

How does All About Vision help advertisers sell more efficiently?
By providing advertisers with a totally targeted audience. You're reaching the people who ultimately consume vision care products and services at a time when they're ready to buy or try. And in addition to your ads, All About Vision offers every advertiser listings on our Special Offers and Find a Doctor pages.

Who's behind All About Vision?
The site was created by Access Media Group LLC, a print and electronic communications company specializing in vision care. Access Media's principals have been involved in vision care publishing since 1977.

Does Access Media publish other health portals?
An Access Media joint-venture company, Ceatus Media Group LLC, is the publisher of Consumer Guide to Dentistry®, Consumer Guide to Plastic Surgery® and Consumer Guide to Weight Loss Surgery™.